Everyone wants the next best idea. The organization that fails to continually innovate new products and services will not survive long. But not all innovations produce commercial success. A new business idea must offer customers exceptional utility at an attractive price, while delivering a tidy profit. According to Peter Drucker (Harvard Business Review, 2002), most innovative business ideas emanate from […]

Every money making opportunity that you see boils down to one common thing: idea. And as we are all aware of, the best and most inventive ideas pay. What is even good about ideas is — it’s free! Anyone can come up with ideas. But to be inventive and creative, you need to have the

Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every