Follow along as I breakdown the process of New Product Development. An overview of the process that Big Rocks Engineering uses in our everyday execution of projects.

Speaker: Mike Hill
Full Video:

Hill Innovative Solutions, now Big Rocks Engineering is a new product development company where we work with inventors, entrepreneurs and small business manufacturers to bring products to reality from concept, all the way to market and start generating cash flow.  At Big Rocks Engineering, we use a simple new product development process. It follows the acronym Idea (I-D-E-A):

  1. Identify
  2. Design and Develop
  3. Execute (and all along the way, we’re…)
  4. Assessing


Start with product specification (Click to download your copy of FREE Product Development template). The product specification documents should do the following:

  • what the actual physical specifications are
  • what the performance specifications are
  • what the customer requirements are
  • what the regulatory requirements are
  • what the environmental requirements (are all going to be needed to be successful with the product)


Take the product specifications and start to mold it and create. Model it where appropriate and run simulations. Create a bill of materials. Start prototyping. Do an alpha prototype and do a beta prototype for sure.


Test, do final verification and validation testing of the product. It really just kind of buttoning things up in this execution phase. The final phase is the assess phase and the assessment is we have it final but it really takes place throughout the whole thing.

2 Most Important Things To Assess:

  • Assessing the actual project itself
    • are we on time
    • are we hitting our milestone
    • are we hitting our budgets
    • are we doing all the things that we need to do (to make sure that the project is moving along so we’ll assess that all along the way)
  • Post launch (and we’ll run a postmortem on the product afterwards)
    • how close were we in that identify phase
    • how close were we to knowing if the market is going to be accepting of this
    • how close were we in identifying potential sales channels for it
    • how close were we in identifying customer satisfaction or customer requirements of the product.

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About Mike Hill
An experienced General Manager with a demonstrated history of working in the manufacturing and consumer services industry. Strong engineering and operations professional skilled in Budgeting, Manufacturing, Continuous Improvement, Product Development and Engineering.

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2 thoughts on “New Product Development Process: Idea Generation”

  1. Pingback: Product Development Specification | Hill Innovative Solutions

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