The Fine Line Between Cutting-Edge and Practical: A Closer Look at Product Development
In the fast-paced world of product development, there’s a constant temptation to pack the latest tech into new products. But does this meet the needs of the people who use them? Let’s explore why it’s crucial to keep real-world applications in mind when designing new technology.
What Customers Really Need
The Shift in Additive Manufacturing
Take the example of 3D printing. The gap between low-cost machines made for hobbyists and high-end industrial models is closing. Hobbyist machines are becoming so good that they’re starting to do everything we once needed industrial machines for, but at a fraction of the cost. This reflects a classic scenario described in Clayton Christensen’s “Innovator’s Dilemma,” where more affordable, basic products start to take over a market once dominated by expensive, complex ones.
The Overengineering Trap
As industrial 3D printers become more specialized and pricier, one has to wonder: are manufacturers adding technology for the sake of technology, rather than to fulfill a real need? This echoes a point Steve Jobs made during a product launch years ago. When asked why he didn’t cram the latest tech into Apple products, Jobs replied that Apple focuses on what the customer needs and uses.
Learning from the Best
This philosophy is shared by David Kelley, founder of the design firm IDEO, who believes that designing a product is like doing anthropology. It’s all about understanding how people use and interact with things in their everyday lives.
Keeping It Customer-Focused
This approach isn’t just smart; it’s essential. Whether it’s a new app or a 3D printer, understanding the product from the user’s perspective is key. This should be an ongoing process throughout the product development cycle, ensuring that what ends up on the market is not just innovative but also truly useful.
Making Technology Work for People
For those of us in the field of engineering —or any innovative industry—the message is clear. We need to ensure our technologies are not only advanced but also accessible and relevant to our users. By focusing on practical usability and customer needs, we can create products that aren’t just impressive but are genuinely transformative.
At Big Rocks Engineering, we focus on developing solutions that not only feature the latest technology but are also customized to your real-world needs. Contact us today to learn how our approach to product development can help your business stay ahead in a practical, user-focused way.
About the Author
Mike Hill is a seasoned engineering professional with over 20 years of experience in the industry. His expertise spans across innovative product development and customer-centric solutions. Connect with Mike on LinkedIn.
